ENJOY RESPONSIBILY IN MODERATION
We staunchly advocate for moderation. RedKraft is acutely cognizant of the personal and societal repercussions of alcohol abuse. In line with this commitment, we have formulated and endorsed a responsible consumption charter that all our employees must comprehend and adhere to diligently. Responsible consumption of our products, in our view, involves savoring them for pleasure and in moderation, exercising constant care to neither lose self-control nor jeopardize one's health or the safety of others. Furthermore, we consistently champion the moderate appreciation of our products, recognizing that it allows everyone to better discern their rarity and the craftsmanship invested in their creation.
We've implemented precise messaging guidelines to consistently endorse our belief that our products are meant to be savoured and sipped. We aim for everyone who indulges in RedKraft products to delve deeper into their drink, unravelling its narrative, not just its essence, and ultimately to enrich conversations and moments, transcending the mere act of filling glasses.
Environment
With a home nestled in the land of paradise GOA, INDIA and a product made with care and hygiene, we take our environmental responsibilities very seriously. But rather than simply doing the minimum required, we build on and pioneer best practice to minimise our environmental impact.
Underlining the company's commitment to a sustainable future, Its vision is to reduce the water pollution by minimising the wastage and packaging materials to the water bodies and to enhance biodiversity. It will act in tandem with our anaerobic digestion plant to purify the by-products created through the distillation process and commitment to use renewable power source for all its energy requirements- an environmental first for a beverage company.
We also work closely with our vendors to minimise packaging and transportation waste and we are constantly looking for new and improved ways to make our business more sustainable and environmentally responsible.